Technical Deep Dive
Verified specifications, architectural trade-offs, and measurable outcomes.
Headless Luxury Cosmetics Storefront
The Challenge
Standard monolithic theme bloat and heavy third-party tracking scripts degraded Google Core Web Vitals, suppressing mobile organic ranking.
The Technical Solution
Decoupled the storefront completely using server-side rendered React/Next.js with edge API routes and incremental static regeneration (ISR).
Architecture & Stack Specifications
Next.js, React, Shopify Storefront GraphQL API, Tailwind CSS, Vercel Edge Network
Measured Results & Impact
Load time reduced from 4.8s to 450ms; 100/100 Lighthouse performance score; 44% conversion rate increase.
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